Your Email List Is Not Dead. It Just Needs a Clean-Up
Open rates fall, so people send more. That is backwards. Cutting a list by 40 percent is usually what fixes it.
2 articles
Open rates fall, so people send more. That is backwards. Cutting a list by 40 percent is usually what fixes it.
Everyone quotes a number for what a bad hire costs. The number is not the interesting part — where the cost actually accumulates is.